General Motors

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Title: General Motors

Essay Details:

Subject: Business

Author: Donna F

Date: August 15, 2015

Level: University

Grade: B

Length: 16 / 4796

Essay text:

With the decline in the economy dating back to approximately year 2000 and the impact of rising fuel prices, GM found itself in a struggle to remain profitable. Losses in profit coupled with high inventory levels, GM recognized the need for an unprecedented sales promotion to empty its dealerships of the rapidly aging current year models. In June 2005, GM announced its "Employee Discount for Everyone" sales promotion. The results were phenomenal, as sales skyrocketed to record levels. The sales promotion was, indeed, without a doubt, a success. However, the sales promotion worked on the premises of discounting ? a method which deteriorates brand image...

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