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Essay text:
The model is as follows: ads of beauty products and perfumery intended for females or both genders with a passive white young woman (aged 18-35) on a neutral yet multi-coloured background doing nothing and wearing casual outfits. Thus the focus is on the woman depicted in the ad: neither her activity, nor the environment surrounding her are important. In this case the female in the ad is only a decoration or even a sex object.
The correlation analysis of ads revealed that men in ads work more often and quite a few are professional athletes and representatives in the show business. In addition, men wear formal clothes more often, they look important and are depicted in a working environment...
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Common topics in this essay:
- working environment
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