Fritolays

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Pre-written Papers:

Title: Fritolays

Essay Details:

Subject: Miscellaneous

Author:

Date: June 7, 2013

Level: University

Grade: A

Length: 6 / 1544

Essay text:

The Salty, Pudina Pataka, Papri Chaat and Spicy Treat have been retained, the tomato flavour has been dropped as it was found to be in conflict with its saucy ketchup, a newly introduced flavour launched under the Lays brand and targeted at the western market. Future Plans ENTHUSED by the profits that Frito-Lay has generated, parent Pepsi, and is adding more to its snack food subsidiary. The company is set to roll out a new nut-based snack, Nutyumz, nationally. That Nutyumz will be launched in different flavours. The brand has been innovated for the Indian market alone. Nutyumz will be manufactured in the company-owned plant in Pune...

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