Focus Groups

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The DiscoverWhy group is one such group that holds online polls and focus groups for various companies. In order to test the effectiveness of Lycos.com's new advertising campaign, "DiscoverWhy polled 500 people online through its patented system, which collects consumers' responses as they watch commercials...
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With a mouse, participants move a tab on a sliding scale to rate a commercial from one to 10. Commercials are streamed via Microsoft Corp.'s Windows Media Player software." (AdAge.com, Riedman) While a normal focus group usually can poll a few participants at a great cost to the marketer, "DiscoverWhy, on the other hand, can poll 1,000 or more people through the Internet and reach them when it's convenient for them...
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