focus groups

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Supreme Court Justice Nominee, John G. Roberts, Jr. The many advantages cited by the Mellman Group, included size of audience, a broad based demographic and speed of response, which could not be ascertained with a traditional focus group.2 Broad based surveys and online survey/focus groups do tend to reach a much larger audience, and Internet based focus groups do have the advantage of speed...
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First, they have a tendency to be influenced by one or two dominant participants, thus making the output very biased. However, a good group facilitator should be able to resolve this potential problem. Second, focus groups can be problematic when dealing with sensitive topics...
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