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Net subscriber additions refers to the total number of subscriptions acquired in a given period of time and deducts all non-renewed subscriptions?including expired promotional subscriptions that were not converted to normal subscriptions. XM segments it market through three channels.
i) Distribution through OEM: Satellite radio subscriptions that come in through the OEM auto maker channel are frequently attached to a promotional period in which XM or Sirius receives approximately half of the subscription revenue as it would with a non-promotional subscription. Depending on the satellite radio providers' role in the promotion, the revenue amount received for a promotional subscription may be higher or lower...
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