Fitness First, The leisure Industry
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Title: Fitness First, The leisure Industry

Essay Details:

Subject: Business
Author: Ann H
Date: November 3, 2014
Level: University
Grade: B
Length: 11 / 3151

Essay text:

The current internal and external marketing environment will be assessed as well as the opportunities and threats facing the sector. The similarities and differences between the current service marketing strategies of the sectors major players will be summarised and an analysis of Fitness First for women key strategic service marketing issues will be illustrated for the next five years. Brief Overview Definition: Fitness clubs are privately owned, commonly managed as profit making businesses. Some clubs belong to employers or hotel groups, but still fall within the private sector. They are sometimes called ‘health and fitness clubs’ or, more commonly, ‘gyms’...

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