Federated Insurance Companies

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Federated has more than 2,600 employees and operates in 48 states and sales for the year are $111.16 mill. Customer Description The industry has pretty broad market segmentation; some companies concentrate in the Business to Business area; where market segmentation is done according to businesses size (big-medium-small)...
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Some are just focused in personal customers; where segmentation is done throught socioeconomic characteristics. And finally there are those insurance companies that deal with both B-B and Personal. Federated specializes in business insurance for selected industries...
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