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With so many choices for fast food, Americans turn to the fast food as an alternative to the healthy home cooked meal.
The reason for so many Americans eating out is simply because they are in a hurry or unable to cook and just want something fast and easy. A majority of these people get into the habit of constantly eating at these fast food chains. According to Morgan Spurlock, in his documentary Super Size Me, he quotes Elliot Bloom, a young marketing wiz for Taco Bell, "The fast food chains were sustained by a large group of diners who ate out more than twenty times a month. A big chunk of this group, about 30% of customers, were considered to be "heavy users" and accountable for bringing in a whopping 70% of total revenue...
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