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The choice of fabric for a line and the amount of detail in the design features included will directly influence the cost. Designers in a market led company need to be wary of how many features they can include in order to keep cost within the consumer range whereas a design led company have more focus on the artistic values of a product.
A ‘market centred approach’ is rapidly becoming the most popular and the traditional approach to international marketing is a country/market segment centred approach. Statistics and marketing resources are used to split and target the most lucrative groups, and uses these segments with similar needs and wants as the basis for developing highly targeted sales and marketing strategies...
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