External Research
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Title: External Research

Essay Details:

Subject: Miscellaneous
Author: Jennifer C
Date: October 22, 2012
Level: University
Grade: A
Length: 2 / 507

Essay text:

Services in general face an extremely competitive market. Services are often intangible, and difficult to place value on. The consumer service industry is directly related to the state of an economy. Consumers must have the available free income to obtain the services, and become loyal users of it. The consumer must be made to perceive that the option does in fact lie within his/her reach and such an option will in fact enrich life for the customer. Also, the consumer must be made to see that time must be made available in order to take advantage of the opportunity. One of the most prevalent forms of competition in the consumer industry is differentiation...

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