Ethical Marketing And Advertising At Cummin Engine Plant
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Title: Ethical Marketing And Advertising At Cummin Engine Plant

Essay Details:

Subject: Business
Author: Jessie S
Date: March 15, 2016
Level: University
Grade: A
Length: 6 / 1781

Essay text:

This commitment is possible because each member of Cummins follows the highest standards of ethical conduct. These standards are embodied in the Cummins Code of Business Conduct. Individual integrity and strong corporate culture are the best assurances that this Code will be followed. Cummins is a multinational Fortune 500 company that operates and serves customers around the globe. Cummins' roots thrive from innovation, persistence and a commitment to the community. Founded in Columbus, IN., in 1919 as Cummins Engine Company by Clessie Lyle Cummins, the firm was among the first to see the commercial potential of an unproven engine technology invented two decades earlier by Rudolph Diesel...

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