ethical consumer
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Title: ethical consumer

Essay Details:

Subject: Miscellaneous
Author: Sharon G
Date: September 18, 2013
Level: University
Grade: A
Length: 7 / 1965

Essay text:

In 1899, Velben was the first to coin the term ?conspicuous consumption' as a means of separating and defining class in society. More recently sub-cultures are formed solely on the basis on consumption habits and traits. Cova (1996) explains post-modern's principles of rejecting what has gone before (modernity) in favour of "new and different cultural movements". It has rejected the rule of reason and rational logic, and looks past what had being perceived as the ideal. There is now no singular ?dominant ideology'. Instead, consumerism has been replaced by a mix-match of contradictory outlooks of styles, thoughts and conventions...

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