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Essay text:
Globalization is just talk.
• **The "radicals" argue that globalization is real. Giddens agrees with radicals who see globalization as a process providing a consistent pattern to some changes happening in the economic, political, cultural and technological fields.
• Many businesses – large and small – are concerned with the phenomenon of globalization.
APPLICATION
? SWOT analysis is a simple business technique which many decision makers undertake to understand the circumstances in which their businesses operate.
? SWOT stands for
Strength Weaknesses Opportunities Threats
? Decision makers must examine internal structure and operations of the business to evaluate its current strengths and weaknesses, such as products and marketing...
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