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Energy Drinks Market

Energy drinks market

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Title: Energy drinks market

Essay Details:

Subject: Business

Author: Mary G

Date: October 8, 2015

Level: University

Grade: A

Length: 5 / 1251

Essay text:

Their slogan, in fact, was "twice the caffeine". Jolt has in fact recently been reincarnated given the success of other energy drinks. What are the most popular energy drinks? Red Bull, created by an Austrian company, really defined the category, and was launched in Europe in the late 1980s. Their slogan is "Red Bull gives you wings", with images of winged bulls flying in their ads and logos. Red Bull really gained in popularity and fame in the late 90s and into the new millenium, setting off a whole new market segment of beverages - energy drinks. They sold more than 1 billion cans of Red Bull in 2000, and their growth continues until this day...

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