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Is it suitable?
? Why has the owner selected this site? His opinions on it.
? Is it a good decision?
? Is there any real strength for the location chosen?
? Compare to my analysis
? Is there any room for expansion?
SWOT Analysis:
? Strengths / weaknesses
? Opportunities / threats of business
? SWOT analysis (Appendix 3)
? Where do the greatest opportunities lie?
QUESTIONS.
Strengths
? What are the business advantages?
? What does it do well?
? What do customers see as the strengths?
? What potentials do these strengths have for the business?
? How do these strengths benefit the business?
Weaknesses
? Where could you improve?
? Where does the business do badly?
? What should the business avoid?
? How can you garner a larger amount of customers instead of the same customers?
? When or how could you turn weaknesses to strengths? Are you planning to improve on the business' weaknesses?
Opportunities
? Where are the good opportunities facing the business?
? What are some interest trends the owner is aware of?
? Any changes in technology and markets on both a broad and narrow scale
? Changes in government policies related to your field?
? Do you try to use opportunities given to its maximum potential? If so, how? Give an example...
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