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Essay text:
To focus on the ever - changing world of customer we must start at the beginning to define the customer relationship with brick and mortar enterprises.
The brick and mortar shops of the past are known for their typically slow but personalized service, complex logistics processes and high operating costs. Customers could walk in to store be greeted by a sales person and then shop- the sales person made small talk, help you with selection and try to up sell you on most any item you choose. The store front shopping experiences are now shaped by technology. In these new times, a busy customer would not want another person to interfere with their shopping experience, a new shopping experience for the customer has arrived...
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