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My own perception of marketing falls into the category of advertising. I believe that marketing, simply defined, is promoting a product to the consumer in a way that would make that consumer want to buy the product. Although advertising is a strong part of marketing, the quote by Kotler makes a good point; in order for a product to be sold successfully the product must be of value or desire to the customer.
In the pursuit of the actual definition of marketing, the internet provides a definition through dictionary.com. “1. The act of buying or selling in a market. 2. The total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling” (Random House, 2006)...
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