Cultura Marketing Strategy
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Title: Cultura Marketing Strategy

Essay Details:

Subject: Business
Author: Joseph B
Date: September 22, 2010
Level: University
Grade: A
Length: 17 / 5081

Essay text:

Creating a new concept of cultural shop, Philippe Van Der Wees has realized his dream: to offer to a majority of people a new approach of culture and a new business of cultural goods. People have an important choice; we can find almost everything in Cultura shops. There are mainly located in commercial zones, on the outskirts of cities. Their size is between 1500 and 3000m? and their conception conveys notion such as conviviality, comfort and human warmth. Cultura creates about 200 jobs per year and the salesmen have a training adapted to the universe of cultural leisure. These ones propose a quality service for customers and have to reflect the Cultura spirit, that is to say certain proximity with the customer...

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