Crafting And Executing Strategy Study Guide
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Title: Crafting And Executing Strategy Study Guide

Essay Details:

Subject: Business
Author: Ethel B
Date: February 21, 2013
Level:
Grade: A
Length: 29 / 8676

Essay text:

To meet the standard of being ethical, a strategy must entail actions that can pass moral scrutiny and that are aboveboard in the sense of not being shady, unconscionable, injurious to others, or unnecessarily harmful to the environment. A company's business model explains the rationale for why its business approach and strategy will be a moneymaker. Absent the ability to deliver good profitability, the strategy is not viable and the survival of the business is in doubt. A winning strategy must fit the enterprise's external and internal situation, build sustainable competitive advantage, and improve company performance...

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