Reputation is the aggregate of many personal judgements about the company’s credibility, reliability, responsibility, and trustworthiness. Showed first 250 characters
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• the local community
• government, and
• the public at large
Corporate reputation is formed by all the different stakeholder groups of the organisation in response to information received, and experience of the organisation... Showed next 250 characters
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When brand is regarded as living thing, trademark or brand can be compared as person. In other word, one brand is a man with a name, birth, image, character and may be dead in the end...
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One of the first things a company should do in order to develop credibility is to develop a name for the company. The Brand should stand for something in which consumers trust and in which they want to invest...
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Process Of Developing Consumer Based Brand Equity Aarong Bangladesh
(MKT – 423)
Process of Developing Consumer Based Brand Equity
1.1.1 Origin of the Report
The report on “Consumer Decision Making Process of Aarong’s Customers” was prepared as assigned by the Course Instructor Mrs...
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Brand equity is the added value endowed to products and services, reflected in how consumers think, feel, and act with respect to the brand, as well as the prices, market share, and profitability that the brand commands for the firm...
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Trustworthiness At the job I am employed with I am responsible for an expense account. Many employees who have been responsible for this account has missed handle the funds...
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Consumer durables industry in Bangladesh has been in existence mainly since the 1980s and has been mainly dependant on imported products to cater to growing demand...
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Why is building Customer Brand equity so important to establish for a company that is just starting up. Kevin Keller offers many answers why it is so important to do so...