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Corporate brand equity derives from overall impression by all stakeholders

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Title: Corporate brand equity derives from overall impression by all stakeholders
Essay Details
Subject: Business
Date: May 8, 1998
Length: 2 / 346
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Essay text:

Reputation is the aggregate of many personal judgements about the company’s credibility, reliability, responsibility, and trustworthiness.
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• customers • investors • employees • competitors • the local community • government, and • the public at large Corporate reputation is formed by all the different stakeholder groups of the organisation in response to information received, and experience of the organisation...
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Common topics in this essay:
Corporate brand equity derives from overall impression by all stakeholders   Celebrity endorsements of high involvement brands evoke cognitive evaluations that can erode brand equity and affect celebrity credibility   Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon   Is a company able to increase brand equity for a product that is in the maturity phase of the PLC?   Sia - Brand Reputation   Planning Of Functional Management, Legal Issues, Ethics And Corporate Social Responsibility Of The Halliburton Company   Corporate Newsletter-Social Influences; Group Judgements and Decisions   Role of stakeholders in the corporate governance process   Brand Equity   brand equity   The Path To Corporate Responsibility - Nike'S Corporate Makeover   creating brand equity   excessive sales promotion and brand equity   brand equity and country of origin relationship   Process Of Developing Consumer Based Brand Equity Aarong Bangladesh  
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