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Because of the high volume of viewers, advertising during one of these events has now become prime real estate with a prime price tag to match. This, however, does not scare away the top advertisers.
Networks demand top dollar for advertisements during the Super Bowl. Commercials during this year's Super Bowl reached the pinnacle of 2.6 million dollars per 30-second spot (LaMonica, 2007). This surpassed last year's 2.5 million dollars. This has been a steadily growing trend. The Super Bowl XXX in 1996 was reported to bring in one million dollars per 30-second ad. The fact that Super Bowl ads have doubled in price in 10 years highlights the fact that the advertisers are willing to do anything to put their product in the public eye, regardless of the high controversy...
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