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The main creation of the consumer was the creation of advertising. The goal of advertising was to aggressively shape consumers desires and create value in commodities by imbuing them with the power to transform the consumer into a more desirable person. In the 1880's there was only about 30 million spent on advertising in the US, by 1910 it was up to about 600 million, and today 120 billion is spent on advertising in the US alone. Another way of making people consumers is the development of department stores, where they market goods in ways that arouse desire to the people. They also use different display and presentation techniques to inspire purchases...
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