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Essay Details:
Essay text:
Motivation
Information search The consumer searches for information required to make a purchase decision Perception
Information evaluation The consumer compares various brands and products Attitude formation
Decision The consumer decides which brand to purchase Integration
Post-purchase evaluation The consumer evaluates their purchase decision Learning
Problem recognition
Problem recognition is that result when there is a difference between one's desired state and one's actual state. Consumers are motivated to address this discrepancy and therefore they commence the buying process.
Sources of problem recognition include:
An item is out of stock
Dissatisfaction with a current product or service
Consumer needs and wants
Related products/purchases
Marketer-induced
New products
The relevant internal psychological process that is associated with problem recognition is motivation...
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