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Pre-written Papers:

Title: Consultant

Essay Details:

Subject: Business

Author: Rachael E

Date: September 2, 2014

Level: University

Grade: A

Length: 7 / 1954

Essay text:

In the global arena, Samsung’s brand message was fragmented and its logo presentations were inconsistent. In the year 1993, “new management initiative” started transform Samsung from a “cheap OEM” to a high value-added products provider”. At this point, company realized to take the brand to global platform and started thinking the importance of global positioning and the powering the brand. Initially, management targeted to build corporate brand image across 200 countries with focus on 17 selected products. But, in the early period, internal challenges of marketing misconceptions among the top level managers turned down efforts of this visionary growth measures...

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