communication theory
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Title: communication theory

Essay Details:

Subject: Social Issues
Author: Leon M
Date: April 2, 2015
Level: University
Grade: A
Length: 2 / 578

Essay text:

Schema Theory ? schema theory says that we efficiently organize our experiences so that the world makes sense to us. We develop schema (categories, classifications, etc). Examples of schema would be roles, self schema, schema of others. Every time you come into a classroom you know your role as a student. ? Cognitive miser- always want to use your cognition as efficient as possible. Categorize in order to simplify. ? Cognitive structures- 2. Attribution Theory ? cause and effect relationships inherent to human perception. Why do we develop perceptions of reality? If we are going to say that we perceive the world then? where do the perceptions come from? ? Two types of attributions: o 1) internal- perceptions based on your own psychological characteristics, personality, etc...

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