Cola Wars

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Pre-written Papers:

Title: Cola Wars

Essay Details:

Subject: Business

Author: Clifford M

Date: August 28, 2011

Level:

Grade: B

Length: 4 / 1000

Essay text:

By checking and challenging each other in the market, the competition has lead to improvement and diversification of products and has forced each company to be creative and innovative. Throughout time, both companies have employed a number of diverse strategies to differentiate their products and to gain market share. Each successful tactic by one company would be copied by the opponent almost in the same manner or countered in a different fashion. As the CSD market has become more consolidated and saturated and as consumer demand and taste has changed, both companies shifted their attention to emerging nations and other major international markets as well as on other areas where they could grow their businesses (e...

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