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Just as unimpressive, not only was Pepsi unable to capitalize on Coke's error, they were unable to capitalize on their venture in the fast food restaurant business. Even worse, they lost business to Coke (Wendy's & Burger King) by entering the restaurant business.
Just as extraordinary is Coke's track record internationally. In Venezuela, Pepsi was outselling Coke by a margin of 4 to 1. Yet overnight, the competitive landscape of the market changed as Pepsi's long time bottler switched to Coke. Pepsi was forced to find another partner and substantially increase their investment in retail distribution...
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