Cognitive Dissonance
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Title: Cognitive Dissonance

Essay Details:

Subject: Social Issues
Author: Ernest W
Date: November 21, 2015
Level: University
Grade: B
Length: 7 / 2037

Essay text:

It is important to take notice of theories, such as the balance theory, the congruency theory and the cognitive dissonance theory so that one's self-persuasion occurs knowingly. As psychologist and theorist gain a better understanding of Festinger's cognitive dissonance theory manipulation could occur more easily than it already does in today's society. Leon Festinger's cognitive dissonance theory is very closely related to many of the consistency theories. The first of the major consistency theories, the balance theory, was proposed by Fritz Heider (1946, 1958) and was later revised by Theodore Newcomb (1953) (Larson, 1995)...

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