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This threat is significant because it cannot be eliminated just be producing a better quality product at a lower price. Pepsi often second to Coke in terms of sales. In Central America known as Big Cola in Mexico, is a fast growing competitor to Coca-Cola. Pepsi Company is a serious competitor to Coca-Cola in many regions but not the main rival. According to the Independent, researchers have proven that the difference between Coke and Pepsi really is all in your head. Apparently the popularity of Coke's brand image causes people to think Coca-Cola itself tastes better, even though it really doesn't taste very different from Pepsi...
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Common topics in this essay:
- Coca Cola Company Marketing Plan
- Coca Cola Company
- Coca Cola
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- Coca-Cola Company
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- The Coca Cola Company, a threat for competition?
- The Coca Cola Company
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- The Coca-Cola Company: A Global Presence
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