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from Indiana U.
? Cognitive processes
? 1947: the first to use the term "social learning theory"
? cognitive approach to behaviorism
Julian Rotter
? invokes the existence of subjective experiences
? criticized Skinner's study of single subjects in isolation
? relies on rigorous, well-controlled laboratory research
? studies only human subjects in social interaction
Julian Rotter
? deals with cognitive processes more extensively than Bandura
o both external stimuli and the reinforcement they provide can affect behavior
o cognitive factors affect the nature and extent of that influence
Julian Rotter
? four cognitive principles determine behaviors
o expectation of amount and kind of reinforcement
o estimation of probability that behavior will lead to particular reinforcement
o differential values of reinforcers and assessment of their relative worth
o unique aspects of values are ascribed to reinforcers by individuals
Julian Rotter
? Locus of control
? beliefs about the source of one's reinforcements
? internal versus external locus of control
? learned in childhood from the ways one is treated
Julian Rotter
? Comment
? cognitive neobehaviorists
o consider themselves behaviorists
o are called methodological behaviorists
? radical behaviorists: do not deal with presumed internal states
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