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Presenting information in a certain way so as to save face or maintain harmony is seen as being just as true as what we would perceive as true. (Cateora, et.al., ch. 5) This can present problems in researching consumer opinions unless handled delicately.
The sheer size of China's population makes dependable data very difficult to obtain, and the markets are also fragmented and diverse. For instance, there are over 1,000 breweries competing in China's beer market. (Oliver) Secondary data is available, but is often outdated, inaccurate, or comes from questionable origins. And because of a natural distrust of outsiders, businesses are often wary of participating in surveys and might either refuse to participate, or their answers might be the official stance instead of what they really think...
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