Charlotte Beers at Ogilvy & Mather Worldwide
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Title: Charlotte Beers at Ogilvy & Mather Worldwide

Essay Details:

Subject: Business
Author: Ronald M
Date: January 11, 2014
Level: University
Grade: A
Length: 5 / 1266

Essay text:

O&M had offices worldwide, focusing on local as well as global advertising campaigns that used the influence of a multinational corporation with the appeal of local intricacies. The culture of O&M was such a large part of the company that any change was deemed as a personal attack on the employees. To overcome this obstacle, Beers assembled a team of change thirsty individuals that would create a model and process for the dissatisfied to recapture the once held high esteem of the advertising world. Beers ultimately is trying to create the emotionally charged environment necessary for organizational change...

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