Chanel and L'Oreal competition
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Title: Chanel and L'Oreal competition

Essay Details:

Subject: Business
Author: Melissa W
Date: February 15, 2014
Level: University
Grade: A
Length: 3 / 790

Essay text:

Tresor also has a beautiful collection of body creme, bath gel, body powder and others that carry on the feminine smell of Tresor. Parisian Eugene Shueller, a chemist who was the inventor of synthetic hair dye, established L'Oreal in 1907. By the 1920's the company expanded to include shampoo and soaps as well as advertise its products on the radio before any of the competitors of the time. In 1953 the company formed licensee Cosmair to distribute its products to US beauty salons. Cosmair helped them add on perfume and make-up to their inventory and eventually became L'Oreal USA in 2000. The company decided to go public in 1963 unlike its opposition Chanel who has remained privately owned...

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