Essays database Custom written essays
why us
  • 96% Satisfied & returning customers
  • Customer support 24/7
  • A wide range of services
  • Up to date sources
  • 100% privacy guaranteed
  • BA/MA/PhD writers
  • Only custom-written papers
  • Free plagiarism report(on demand)
  • Direct communication with writer
Order now!
toll free

Celebrity endorsements of high involvement brands evoke cognitive evaluations that can erode brand equity and affect celebrity credibility

Essays, Papers: in current category
Title: Celebrity endorsements of high involvement brands evoke cognitive evaluations that can erode brand equity and affect celebrity credibility
Essay Details
Subject: Business
Date: July 31, 2007
Length: 11 / 3289
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)
Essay text:

It can also lead to the erosion of credibility that a celebrity enjoys within a public domain thus adversely affecting chances of endorsements in the future. Introduction: In today's competitive environment, it's not just enough to have a product of good quality, it is important that the product is better than your competitor's product and above everything else comes a relation; a relation between the company and its customers...
Showed first 250 characters

Do you need an essay?
Here are the options you can choose from:
Custom essays:
  • Order plagiarism free custom written essay
  • All essays are written from scratch by professional writers according to your instructions and delivered to your email on time
  • Prices start from $12.99/page
FULL access to essays database
  • This option gives you the immediate access to all 184 988 essays
  • You get access to all the essays and can view as many of them as you like for as little
    as $28.95/month

Building such a relationship is a challenge faced by most modern day marketers. Over the years, marketers have explored various avenues to build a lasting relationship with its customers. One of the most successful ideas to come across has been to "build a brand"...
Showed next 250 characters

If you cannot find any suitable paper on our site, which happens very rarely, you can always order custom written paper which will be written from scratch by our professional writers and deliver to you on requested time.
  • Your research paper is written by certified writers
  • Your requirements and targets are always met
  • You are able to control the progress of your writing assigment
  • You get a chance to become an excellent student!
Total price:$ 12.99
Common topics in this essay:
Similar Essays:
Title Pages / Words Save
(a.) Celebrity endorsement is the key factor. Nike management has been finding the right synergy between celebrity and product. Thereís one fact that advertisers need to keep in mind when using celebrity endorsements and that is to never let the celebrity become your brand...
1 / 273
Lessons from the Rich and Famous By: Sejung Marina Choi, Wei-Na Lee, and Hee-Jung Kim.
Abstract: The celebrity endorsements on TV of the U.S. and Korea are studied based on the characteristics of low context, high context, individualism, and collectivism...
2 / 515
Afeez Document
Upon researching the topic, I didnít really come across much problems researching it as Celebrity cult and the history of it is such a broad topic to research and there is more than enough information to gather on it...
2 / 311
nike represenation
"The celebrity world is one of the most potent sources of cultural meaning at the disposal of the marketing system and the individual consumer". Whether doing what they are best at, or shifting into other domains structurally related to the expertise that they have developed to become famous, celebrities are clearly important intermediaries in the channelling of meanings from one sphere of culture to another, as well as ? crucially ? from the economy to culture and back again...
1 / 111
Celebrity endorsements of high involvement brands evoke cognitive evaluations that can erode brand equity and affect celebrity credibility
Abstract: Celebrity endorsement is one of the most commonly used channels of brand communication which a celebrity acts as the brand's spokesperson and endorses the brand's claim and position by extending his/her personality, popularity, stature in the society or expertise in the field related to the brand that he/she is associated with...
11 / 3289
celebrities in advertising
Companies have been using stars to endorse everything, from food to food chains, from soft and hard drinks to health drinks, from clothes and accessories to cars...
2 / 434
Death of God and the Celebrity Atheists
People tend idolize celebrities. They desire to be like them. Many people often think that their lives would better if they more like this celebrity or look more like that celebrity...
2 / 303
Privacy Policy   |   Terms Of Use