It can also lead to the erosion of credibility that a celebrity enjoys within a public domain thus adversely affecting chances of endorsements in the future.
In today's competitive environment, it's not just enough to have a product of good quality, it is important that the product is better than your competitor's product and above everything else comes a relation; a relation between the company and its customers... Showed first 250 characters
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Building such a relationship is a challenge faced by most modern day marketers.
Over the years, marketers have explored various avenues to build a lasting relationship with its customers. One of the most successful ideas to come across has been to "build a brand"... Showed next 250 characters
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(a.) Celebrity endorsement is the key factor. Nike management has been finding the right synergy between celebrity and product. Thereís one fact that advertisers need to keep in mind when using celebrity endorsements and that is to never let the celebrity become your brand...
Upon researching the topic, I didnít really come across much problems researching it as Celebrity cult and the history of it is such a broad topic to research and there is more than enough information to gather on it...
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"The celebrity world is one of the most potent sources of cultural meaning at the disposal of the marketing system and the individual consumer". Whether doing what they are best at, or shifting into other domains structurally related to the expertise that they have developed to become famous, celebrities are clearly important intermediaries in the channelling of meanings from one sphere of culture to another, as well as ? crucially ? from the economy to culture and back again...
celebrities in advertising
Companies have been using stars to endorse everything, from food to food chains, from soft and hard drinks to health drinks, from clothes and accessories to cars...
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Death of God and the Celebrity Atheists
People tend idolize celebrities. They desire to be like them. Many people often think that their lives would better if they more like this celebrity or look more like that celebrity...