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Similarly, the move to begin stocking the shelves of major retail chains, like Sears, upon theatrical release exponentially increased the amount of revenue taken in by both ventures. Finally, the move to re-release cartoons from its library on a limited basis has brought in tons of dollars for essentially no cost outside of a small marketing budget.
So when Mr. Eisner took charge in 1984, he was tasked with transforming what was already a fairly competent company, one that just happened to be going through a flat stage. Needless to say, the actions he took were highly productive. Eisner infused new blood into the company by recruiting successful businesspeople...
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