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Essay Details:
Essay text:
Let’s evaluate the different options available to Black fly.
First Alternative: Launching a new Flavour:
Launching a new flavour of an existing product has been the most common expansion initiative taken by companies in the food and beverage industry. It is a conservative approach as it usually does no require a significant investment mostly because it benefits from economies of scale and often does not require any new equipment for the production as it is the case with Black fly beverages. Furthermore the company currently has enough capacity from a production perspective to support the expansion...
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