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CARNIVAL CRUISES

   
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Title: CARNIVAL CRUISES
 
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Subject: Business
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Date: September 6, 1998
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Length: 7 / 1816
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Carnival also hopes to attract a larger percent of the vacationing market and increase their number of repeat customers. - One strategy is acquiring new cruise lines and building new ships. They are particularly interested in Asia and the European markets...
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Carnival also hopes to attract a larger percent of the vacationing market and increase their number of repeat customers. - One strategy is acquiring new cruise lines and building new ships. They are particularly interested in Asia and the European markets...
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CARNIVAL CRUISES
Global forces - development of transocean air service : pros and cons ? took business passengers from liners - competitive change: advent of jet travel 60's ? growing mass market for budget minded international travellers immune of economic recessions: during that, people just took shorter cruises, with nearby embarkation ports - all inclusive prices / day vs travels to big cities ? bargain - - Question 2 - Cruise line industry: part of the larger global tourist industry= 10% of global spending - New target : economic middle class in addition to the rich = groups with income but not a rich customer segment Shipping lines "getting there is half the fun" Conversion more shipboard space to low priced accommodations Retired the giant luxury liners Globalization : the shipping company can be registered as a national legal entity (ex: Liberian/Mongolian), and it can take advantage of the lower taxes and less stringent rules on its employment practices that those countries offer No income taxes, but port fees wherever the ship docks - This has come about because there are more women in the workplace, which gives households more disposable income...
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In the beginning Carnival had struggled, but begin to gain popularity, by appealing to clientele with various activities and entertainment. These mere changes would spark a new development shifting the cruise industry forever...
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