These four companies are the primary packers and marketers of honey. There are also a large number of small honey producers that sell directly to consumers along with the generic cheaper brands sold by Australian supermarket giants Coles and Woolworths... Showed first 250 characters
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This share of the market (for Capilano) increased to 53% in 2007. Capilano also owned 70% of all honey sales during that period through their various branded products and also through the supply of honey to generic labels. Capilanos primary distribution channel for branded products is through Coles and Woolworths (Review of Operations 2006, pg: 10-14)
The value of honey on the domestic market is determined by activity in the spreads market... Showed next 250 characters
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marketing concept of positioning
‘Woolworths Select hits 1000 products’
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