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Calyx Corolla Case Report

Calyx & Corolla Case Report

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Title: Calyx & Corolla Case Report

Essay Details:

Subject: Business

Author: Tony R

Date: May 17, 2015

Level: University

Grade: A

Length: 5 / 1495

Essay text:

As a result of their efficient distribution system, Calyx and Corolla changed the way flowers were distributed to consumers. Strengths and Weaknesses I. Strengths A. Good niche and mission. Calyx and Corolla filled a consumer need. Consumers wanted very fresh and long lasting flowers and the company delivered it. Efficient distribution was the key to flower industry and the company was able to shorten delivery to customers by bypassing the middle distribution layers, and provide much faster deliveries than traditional FTD deliveries. For example, Calyx and Corolla delivered roses from growers to consumers within 1-2 days of purchase order compared with one to two weeks for other FTD retailers and florists...

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