Callaway Golf Company
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Title: Callaway Golf Company

Essay Details:

Subject: Business
Author: John R
Date: May 17, 2014
Level: University
Grade:
Length: 2 / 509

Essay text:

Slowing down the pace of new product introductions will give CGC the time to get the products out to the public before closing them out. Millions of dollars spent on getting rid of excess inventory will be saved. Cons: Will make it difficult to stay on the leading edge of technology and to continually exceed customer expectations, which has historically been the lifeblood of the organization. 2) CGC could use endorsements as a cornerstone, rather than a validation, of its product marketing campaign. Pros: Validation of CGC's products and technology. Cons: Increases in CGC's spending on worldwide pro tour endorsements...

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