CADBURYS INFO

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Title: CADBURYS INFO
 
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Subject: Business
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Date: April 12, 2003
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Length: 3 / 820
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This involved tight management of stock distribution, with more than 40 million bars being moved from Cadbury depots into the trade only a few days prior to the launch date. Press releases were tailored to specific audiences. In each case, a strict embargo was imposed to ensure that the impact of Fuseday was not diluted...
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In each case, a strict embargo was imposed to ensure that the impact of Fuseday was not diluted. The only exceptions were briefings with The Grocer, and Marketing (trade publications) and The Daily Telegraph, which reviewed the product in its business pages...
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