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Dramatic price drops by my competitors would make it hard for my business to stay afloat because my breakeven price is seven dollars per person, so if they drop their prices to seven dollars or less, then my business would probably have to close because of insufficient profits.
My business has three competitors selling the same service as I am, and most any of their business decisions can affect my business in either a positive or negative way. If those businesses are able to drop their prices and offer more extras with their Internet service than my business is able to, it could result in a dramatic loss of business for me and a gain of business for my competitors...
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