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Essay Details:
Essay text:
Analysis 10
Strengths 10
Weaknesses 10
Opportunities 11
Threats 11
Primary Objective 12
SMART Objectives 12
Recommended Target Market 13
Recommended Positioning 14
Recommended Marketing Strategies and Programs/Tactics 15
Strategy 1: Develop an Effective Promotion Plan – Promotion 15
Strategy 2: Improve the Efficiency of Current Distribution Channels - Distribution 16
Strategy 3: Develop a Domestic Travel Program – Product/Promotion 18
Benefits 19
Monitors and Controls 20
Contingency Plan 20
Appendixes 22
Appendix A: Distribution Channels 22
Appendix B: Porters Five Forces 23
Appendix C: Competitive Matrix 24
Appendix D: Positioning 25
Appendix E: Survey Questions & Results 26
Appendix F: S...
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