Building the Sense & Respond Company
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Title: Building the Sense & Respond Company

Essay Details:

Subject: Technology
Author: Cynthia Y
Date: June 24, 2013
Level: University
Grade: A
Length: 13 / 3818

Essay text:

Smith School of Business, doesn't like to speak abstractly about the potential impact supply chain management can have on a company's business. Instead, he prefers to tell stories. In this case, he'd rather talk about two very different companies in two very different industry sectors -- the Procter & Gamble Co. and Sun Microsystems. Despite their differences, both companies believe beyond all certainty that their future depends, in large part, on real-time supply chain management. P&G, the consumer products giant known worldwide for such household-name products as Tide detergent, Bounty paper towels, and Crest toothpaste, was founded in 1837 and reported 2003 sales of $44 billion...

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