Bricks & Clicks -Smith Hawkin
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Title: Bricks & Clicks -Smith Hawkin

Essay Details:

Subject: Technology
Author:
Date: April 1, 2014
Level: University
Grade: A
Length: 5 / 1445

Essay text:

In 1982, Smith & Hawken's first retail location opened in Mill Valley, California. Today their products are sold at 61 retail stores located in 23 states and through its catalog, Internet site and select high-end independent garden centers (Lee, 2006). The Scotts Miracle-Gro Company acquired Smith & Hawken back in late 2004. With the infusion of new capital, resources, and business strategies have resulted in some significant changes for Smith and Hawken's division. Three new redesigned stores opened in 2006, and a fourth scheduled to open in spring 2007. These new "Renaissance"-style stores showcase an expanded retail space featuring more lifestyle product lines; displayed in natural settings, unlike the sterile metal shelves and concrete floors of the big box retail chains...

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