branding
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Title: branding

Essay Details:

Subject: Business
Author: Elizabeth D
Date: June 4, 2014
Level: University
Grade: B
Length: 7 / 1999

Essay text:

This assessment presents eight studies that use post-1999 data to provide a first look at how the euro is actually affecting trade, financial markets, macroeconomic policy-making, and Europe??s economic performance. 1.1 What is the Euro? The Euro is the single currency used in 12 EU member states. The euro came into being in cashless form on 1 January 1999 when these member states formed an Economic and Monetary Union (EMU) and permanently locked the exchange rates of their currencies against the Euro. Euro notes and coins were put into circulation in these 12 EU states on 1 January 2002 . 1...

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