Customers may repurchase a brand due to situational constraints, a lack of viable alternatives, or out of convenience.Such loyalty is referred to as "spurious loyalty". True brand loyalty exists when customers have a high relative attitude toward the brand which is then exhibited through repurchase behavior... Showed first 250 characters
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True brand loyalty exists when customers have a high relative attitude toward the brand which is then exhibited through repurchase behavior.This type of loyalty can be a great asset to the firm: customers are willing to pay higher prices, they may cost less to serve, and can bring new customers to the firm... Showed next 250 characters
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Understanding Brand Extension
“Brand extension is using the leverage of a well known brand name in one category to launch a new product in a different category...
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Brand architecture is the structure of brands within an organizational entity. It is the way in which the brands within a company's portfolio are related to, and differentiated from, one another...
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When consumers face thousands of products, they are initially confused, but also try to categorize the brand association or image with their existing memory...
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I have to consider the dynamics and characteristics of the industry sector as well because brand image could be transferred to the other product with no brand or trademark around it...
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Application of Concept from Personal Experience
Reference to Concept in Reading
At Papa John’s Pizza Advertising is our main focus when it comes to brand awareness and sales building...
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Who Shops At Walmart?
Among the price-sensitive shoppers, 16% are the “Price-Value Shoppers” which are the core customer of Wal-Mart and they’re more loyal to the retailer. “Brand Aspirationals” constitute 29% and they want to save on brand names but want brand-name goods and they are more urban and younger black or Hispanic...
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Winning brand name doesn’t require no introduction, no explanation and very little advertising to give a promising start. A great brand name is one of the most powerful forces in branding, marketing and advertising...