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This technology leadership has allowed Bose to build a very strong brand image in the marketplace and has also helped to establish them as a frontrunner in the audio systems market.
2. Positioning in Home Theatre Systems- Bose has long been recognized for their strong market position in the home theatre department. Their new line of Acoustic Wave® systems for the home has been recognized as some of the best in the world. They have been noted for their superior level of output and quality while remaining significantly smaller in size compared to their competitors. Having the advantage of leading this market position in such a fast growing industry is a major strength for the Bose Corporation...
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