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Joe Girard may not be a genius at Academics, but he really is a genius at selling and practicality.
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Joe Girard really delivered the goods! Joe Girard’s book on “How to Sell Anything to Anybody” did a very wonderful job at giving simple ideas to the readers that would not only be applicable but also very effective in the world of selling. Its views about selling is very heartwarming in the sense that the book implied care for every customer to the point that one would even give up much of his share in the commission just to satisfy them, which is rare in real life, especially for salespeople...
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